Did you think AICA’s journey at product exhibitions would stop at ARCH:ID and Indobuildtech Expo? Of course not! Just a few weeks ago, AICA made its return to ICE BSD City at the IFFINA 2025 exhibition, this time in collaboration with JKTGo. AICA joined forces with Grandome, whose booth stood tall and striking right at the entrance of Hall 7, beautifully designed with the thoughtful touch of Janice Tjioe Interiors, imbued with philosophy and meaning in every detail.

“The design of this booth was inspired by exotic Indonesian flowers such as orchids and the Rafflesia Arnoldii. That’s why the colors, wall motifs, shapes, and even the curves of the booth were all aligned to reflect the atmosphere of these flowers. The tones are bright and neutral, yet they carry a strong character that defines the space,” said Janice Tjioe, designer of the AICA x Grandome booth at IFFINA 2025. 

This time, AICA’s presence brought a new dimension compared to previous exhibitions: serenity, calmness, and understated luxury. The booth showcased flagship products such as Wood-patterned HPL, welcoming visitors at the entrance corner, the famous AICA-R, displayed at the heart of the booth alongside product samples and catalogs, and CERARL Wall Panel, AICA HPL Stone, and HPL +Wonder, which adorned the booth exterior with a sophisticated blue marble motif. Each product was thoughtfully installed to harmonize with the booth’s design, reinforcing the overall ambiance and storytelling of the collaboration.

“We chose to collaborate with AICA not only because of their diverse product range and motifs, but also because of their consistent quality. At Grandome, we value long-term consistency and trusted partnerships. That’s why AICA is the perfect fit for us,” said Charlton Gharbi, Business General Manager of Grandome Indonesia, when asked why Grandome partnered with AICA over other conventional brands.

Held on 17–20 September, the collaboration between AICA x Grandome x Janice Tjioe Interiors became one of the exhibition highlights, drawing enthusiastic visitors from the very first day. Many were eager to learn more about AICA’s and Grandome’s products, which were seamlessly integrated into the booth’s captivating design.  

AICA extends its gratitude to Grandome Indonesia and Janice Tjioe Interiors for a collaboration that not only amazed visitors but also inspired fresh perspectives in interior design at IFFINA 2025. This partnership demonstrated how AICA’s innovative, functional, and aesthetic materials can transform spaces into environments that are elegant, comfortable, and full of character. With the support of our creative partners, AICA remains committed to delivering interior solutions that stay ahead of global trends while meeting the unique needs of the Indonesian market.