After bringing home two prestigious awards at last year’s IndoBuildTech and hosting the ARCH:ID exhibition just two months prior, PT Aica Indonesia made a strong comeback at IndoBuildTech 2025, held at the Indonesia Convention Exhibition (ICE) BSD City from July 2–6, 2025. This year’s event brought together a variety of leading local and international companies in architecture, building materials, and interior design. For this year’s IBT, Aica Indonesia introduced a fresh new concept through its booth installation at Hall 9-B-2, themed “Aica Home.” Inspired by the word home, this theme reflects Aica’s intention to create a warm, familiar atmosphere, just like the spaces we live in every day. Bringing this idea to life, Aica showcased its signature products including Aica HPL, Cerarl, ToughTop, Decorpost, Decorpoly, and newly launched innovations like AICA-R and AICA SPC, first unveiled at ARCH:ID.

“This year, we chose a home concept because we want visitors to truly experience how Aica products work in real life,” said Ernestine, AICA’s Brand Activator and the creative mind behind the booth design. “From wall panels and tabletops to flooring and laminates, visitors can see, touch, and feel how Aica fits into the rooms we use every day.”

The booth featured five main room settings which include a bedroom, bathroom, living room, kitchen, and lounge, each fully built out to give visitors a real-life perspective. At the heart of it all was a playground-inspired area displaying a wide selection of Aica product samples in various motifs and sizes, free for visitors to take home. Curious about the inspiration behind each room and how Aica products were thoughtfully integrated? Keep reading to explore the full story behind “Aica Home” at IndoBuildTech 2025!

BEDROOM

As soon as visitors step into the Aica booth through the welcoming front façade, they’re immediately greeted by the bedroom area, a calming space wrapped in warm, earthy tones. Soft shades of light brown, white, and pale grey set a cozy and serene mood, perfect for a restful retreat. This room features a thoughtful mix of Aica products, including HPL, CERARL, Decorpoly, AICA-R, and special collections like +Wonder, Celsus, and the translucent Purecore series. All are seamlessly combined to show how Aica materials can elevate a personal space with both style and function. And of course, what’s a bedroom without the essentials? A comfortable bed from Grandome and ambient lighting by Häfele complete the scene, adding the perfect finishing touches to this inviting, real-life setup.

BATHROOM

Just next to the bedroom, visitors will find a beautifully designed space that combines a bathroom and walk-in closet, complete with a sleek wardrobe, a stylish dressing table, and an elegant mirror that brings a touch of luxury. But the real showstopper here is CERARL, showcased with its new 4x8 ft motif that wraps around the bathroom walls, making a bold yet refined statement. This fresh update drew plenty of attention, thanks to its modern look and practical benefits. The space is further enhanced by premium fixtures from TOTO, including a shower, smart closet, and toilet paper holder, elements that not only complete the design but also grabbed the interest of many visitors. One more thing that sparked visitors’ curiosity? The Aica Cube Concept, which is an innovative feature that left many asking questions. Stay tuned, because more details about this exciting concept will be revealed soon!

LIVING ROOM & KITCHEN

One of the largest and most dynamic spaces in Aica Home is the combined living room and kitchen area, a warm, welcoming hub designed to reflect the heart of every home. In the living room, CERARL wall panels are paired with the sleek, matte texture of Veltouch in an elegant black finish, creating a stylish and cozy ambiance. Comfortable stools and sofas invite Aica friends to sit, relax, and chat with our friendly team or to just simply take a short break from exploring the booth.

Moving into the kitchen, the space is anchored by a functional island table and surfaces showcasing a powerful trio: CERARL, ToughTop, and Celsus. These materials were carefully chosen to highlight their heat-, water-, and impact-resistant qualities, as well as their anti-bacterial properties, making them ideal for high-use, sensitive areas like the kitchen. It’s no surprise that this area drew a lot of attention. Many visitors were especially excited about the new CERARL motifs and expanded 4x8 ft sizes, prominently displayed on the kitchen walls, sparking questions and inspirations throughout the exhibition.  

LOUNGE & DESIGN PLAYGROUND   

The last stop in the Aica Home experience is the lounge, a relaxed and inviting space where visitors can chat directly with Aica staff, ask questions, and get personalized consultations about Aica’s wide range of products. In this area, you’ll also find a design playground, where samples of Aica’s most popular products like Aica HPL, CERARL, ToughTop, and the HPL Special Series which were available for free. Whether you're working on a design project or building a moodboard, these samples are perfect to take home and spark ideas. One of the standout highlights here is the AICA-R installation on the lounge pillars, featuring fluted wall panels that can bend a full 360 degrees, a striking combination of innovation and aesthetics. You’ll also see Decorpoly and Decorpost applied beautifully on two doors, as well as Purecore Translucent HPL near the catalog table and lightbox. These can even be swapped out to showcase different motifs, highlighting their flexibility and visual appeal.

And that wraps up the journey through all the rooms in Aica Home at IndoBuildTech 2025! PT Aica Indonesia would like to sincerely thank our three main partners, TOTO, Häfele, and Grandome for their incredible support and collaboration. And most of all, thank you to our loyal Aica friends for your continued trust in using AICA Indonesia products in your interior projects. We hope to see you again at the next IndoBuildTech, so don’t forget to follow AICA’s website and Instagram to stay updated on our latest product collections and design inspirations!