The most prestigious architectural exhibition in Indonesia made its grand return this year. For the very first time, PT AICA Indonesia proudly joined the lineup, showcasing innovation and excellence in architecture and interior design. Held from May 8–11, 2025, at the International Convention Exhibition (ICE) BSD City, the event drew massive crowds, with AICA’s booth stood out as one of the most visited, an impressive feat for a first-time exhibitor. Located in Hall 6, Booth 6-096, AICA showcased a curated selection of its flagship and newest products, drawing enthusiastic responses from architects, designers, and visitors alike. Curious about what was on display and the highlights from the event? Keep reading this article to discover all the excitement! 

Over four days, AICA’s booth remained a crowd favorite. Visitors came to explore the product displays, pick up catalogs, consult on design projects, or simply enjoy the visually striking booth design. Though it was AICA’s debut at ARCH:ID, the company delivered a memorable experience with an elegant, artistic booth that reflected both creativity and quality. The booth embraced a theme called “Persada Nusantara: Between Land, Stone, and the Breath of Nature”, a sole tribute to Indonesia’s rich natural heritage spanning land, sea, and sky. 

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Purecore HPL

Once again, HPL Purecore took center stage. Following last year’s dazzling “The Tree” installation at IndoBuildTech, Purecore returned to steal the show, this time in a new stone motif, to resemble luminous onyx. The material also adorned the booth’s ceiling in a symbolic design resembling the Indonesian flag, complete with red solid-color HPL. With its unique light-reactive qualities and easy installation, Purecore took architects, interior designers, adding questions, admiration, and endless inspiration.   

HPL and Celsus 

The HPL J-Cube collection was another standout, neatly displayed in the product sample rack. Visitors could explore a variety of finishes, from Bethical, Empathy, and Peaceful, to solid colors, woodgrains, stone textures, and Celsus, which features Anti-Fingerprint and Anti-Bacterial technology. Ideal for high-touch environments like hospitals, children’s rooms, and laboratories, Celsus impressed attendees who eagerly tested the fingerprint-resistant surface for themselves. 

CERARL Wall Panel

The all-time customer favorite, CERARL Wall Panel continued to attract interest. However, AICA aims to reach beyond its loyal base. The installation’s popularity at ARCH:ID signals a bright future for CERARL as a signature product. With benefits like fire-retardance, heat and moisture resistance, impact durability, and anti-bacterial properties, CERARL isn’t just beautiful, it’s built for real-life performance. Installation is also a breeze, requiring only sealant glue, double-sided foam tape, and a filler. 

ToughTop

Visitors were equally drawn to ToughTop, which was used on tables throughout the booth. Its dual-sided stone-like design and practical features, such as heat resistance, waterproofing, and impact durability, making it perfect for kitchen counters and dining tables. Many were surprised to learn that ToughTop is designed specifically for horizontal surfaces. Thanks to hands-on installation displays and knowledgeable AICA staff, visitors walked away with a clearer understanding of this versatile surface solution.  

AICA-R and SPC 

Newcomer AICA-R also generated buzz. Made from high-quality ABS material and backed with flexible paper, this WPC-like decorative panel is both durable and malleable, perfect for curved or irregular surfaces. The booth floor itself featured AICA-SPC flooring, crafted from a blend of stone powder and PVC resin. This material outperforms traditional vinyl in both strength and longevity, while delivering a soft, pleasant feel underfoot. AICA chose a warm, light brown finish for a harmonious and inviting atmosphere.

That was an incredible wrap for ARCH:ID 2025! PT AICA Indonesia extends its deepest gratitude for the overwhelming support and enthusiasm, and your trust means everything to us. Stay tuned to AICA’s social media channels for more updates, and who knows, you might just catch our next exciting showcase later this year. See you at the next event, AICA Friends!